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My Way Home

Apparel Brand Identity, 2020

In 2020, I partnered with My Way Home, an apparel and consumer goods brand, to concept and design unique and flexible artwork that could be applied to a wide variety of clothing and consumer products.

The inspiration behind the creative stemmed from an exploration of old and new cartoon sketch techniques and character movement. To give a vibrant and warm feeling of excitement .I was tasked with paying special focus and detail the legs, shoes and letter.

The following are sampling designs and pictures of the different variations and typography that were included in the final products of apparel. 

my way home arms_legs.png
my way home.png
my way home_legs.png
mwh_heart.png
mwh_text.png
mwh_font_updated.png
Screen Shot 2022-10-23 at 10.12.03 AM.png
black-Clev.png
Screen Shot 2022-10-23 at 10.18.15 AM.png
black-liv.png

© 2020 by Witty X Designs

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